About me
Beyond the consumer: understanding people at the table
Liliana Martínez Lomelí is a consultant specializing in food anthropology and cultural marketing, with over 10 years of experience in Latin America. Her work sits at the intersection of rigorous ethnographic research and actionable brand strategy.
She has collaborated with companies in the food sector, academic institutions and cultural organizations to decode the social and symbolic meanings of food — and translate them into coherent, effective communication strategies.
Her methodology combines participant observation, in-depth interviews and semiological analysis to produce deep consumer understanding that goes beyond conventional market data.
Education & experience
Academic rigor + practical impact.
Academic background
- ◆Master's in Social Anthropology — CIESAS
- ◆B.A. in Communication — Universidad Iberoamericana
Specialization
- ◆Food ethnography and consumption rituals
- ◆Cultural marketing and brand positioning
- ◆Qualitative research applied to industry
Work territories
- ◆Mexico, United States, France, Latam
- ◆Projects with multinational companies in LATAM
Publications & research
- ◆Academic articles in anthropology and communication journals
- ◆Presentations at international food culture congresses