Services
Food culture as a strategic tool.
Consulting services grounded in ethnographic research and socio-cultural analysis applied to the food industry.
Applied territorial research
Cultural Food Diagnosis
Ethnographic research and consumer analysis to decode the food behaviors, representations and rituals of your target market. Clear deliverables that translate directly into brand strategy.
Deliverables
- Map of cultural food representations
- Consumption ritual & usage occasion analysis
- Socio-cultural consumer profiles
- Actionable strategic recommendations
Messages that resonate with culture
Food Communication Strategy
Brand narrative and strategic positioning design rooted in the consumer's socio-cultural reality. Tone guides, cultural archetypes and an ethnographically-based content plan.
Deliverables
- Brand platform with cultural grounding
- Consumer archetypes and values map
- Tone & language guide by segment
- Content plan with thematic pillars
Cultural awareness for teams and audiences
Training & Conferences
Workshops, seminars and keynote lectures on food anthropology, cultural marketing and symbolic consumption. Tailor-made for universities, companies and institutions.
Deliverables
- Keynote or in-person/virtual workshop
- Personalized teaching material
- Case studies applied to the sector
- Q&A session and post-event follow-up
Why work together?
Strategy with cultural roots.
Applied scientific approach: ethnography + marketing
Proprietary methodology: socio-anthropological field analysis
10+ years of experience in Mexico and Latin America
Strategies rooted in cultural reality
Let's talk
Ready to decode your food market?
Send me a message and let's explore how socio-anthropological research can power your strategy.