Mesa con platos de comida compartida

Marketing & Food Socio-Anthropology Consulting

We translate food
culture into brands

We help consumer corporations and the hospitality industry connect deeply with their audiences. We turn socio-anthropological insights into business strategy, marketing and positioning.

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Services

From behavior to strategy.

Rigorous approaches that transform understanding of food practices into competitive advantages.

Cultural Diagnostic

In-depth analysis of the food behaviors of your target audiences. We identify the values, rituals and tensions that structure their choices.

EthnographyFocus groupsSemiotic analysis
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Communication Strategy

Development of narratives and messages that resonate culturally with your consumers. From research to campaign.

StorytellingPositioningBrand identity
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Training & Conferences

Tailored training sessions for your marketing, R&D or communications teams. Understanding food as a total social fact.

WorkshopsConferencesInternal consulting
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The Consultant

Food culture as a strategic tool.

Liliana Martínez

Liliana Martínez

Food Marketing & Socio-Anthropology

I am Liliana Martínez. I specialize in food marketing and socio-anthropological analysis applied to the food industry. I help organizations decode cultural food behaviors to build strategies rooted in social reality.

"Understanding why people eat what they eat is the foundation of any effective food strategy."

10+

Years

50+

Projects

MX · LAT

Markets

Testimonials

What collaborators say

“Liliana transformó nuestra comprensión del consumidor alimentario. Sus diagnósticos culturales nos permitieron replantear por completo la estrategia de lanzamiento del producto.”

AR

Ana Sofía Ramos

Directora de Marketing, empresa de alimentos

“La mirada socioantropológica que Liliana aportó a nuestro equipo de I+D fue reveladora. Entender los rituales alimentarios de nuestro público cambió cómo diseñamos nuestros productos.”

PJ

Pablo Jiménez

Gerente de Innovación, corporativo de bebidas

“Su conferencia sobre identidad cultural y gastronomía fue el punto de inflexión para nuestra campaña. Conectó investigación académica con aplicación práctica de forma excepcional.”

ME

Mariana Espino

Coordinadora de Comunicación, organismo público

Let's work together

Let's decode food culture

Send me a message and let's explore how socio-anthropological research can drive your food strategy.

Frequently Asked Questions

Food anthropology applied to marketing analyzes the cultural, social and symbolic dimensions of food to guide brand strategies. It helps understand why people eat what they eat, beyond nutritional or economic motivations.

The sociology of food reveals the social structures that influence food choices: class, gender, generation, territory. Integrating these dimensions into a marketing strategy allows for more accurate, durable and effective messages.